Our work

Product by product, market by market.

A small, honest portfolio: the founding case in full, the work since, and what is in development.

Byarozavik · 500 ml bottle and 12-bottle case · Limited Harvest 2013
Byarozavik · 500 ml bottle and 12-bottle case · Limited Harvest 2013
Work 001 · Belarus → United States · 2012 - 2016

Byarozavik

A traditional Belarusian birch drink brought to Northern California grocers, trade shows and Amazon. Where GIAB started, and the case we tell in full.

Read the Byarozavik story
Work 002 · Georgia · 2019 - 2020

Borjomi

Georgia’s legendary mineral water: naturally carbonated, carrying more than 60 minerals from deep under the Borjomi Gorge, bottled for over 130 years and sold in 40 countries, as the brand tells it. Innov8 Global Advisory took the brand to Natural Products Expo West in 2019 and wrote its 2020 US pilot-launch plan.

Work 003 · Beauty from nutraceuticals · in preparation

Aurevie Beauté

A beauty brand built on nutraceuticals. Case details to follow: product, GIAB’s role, dates and outcomes.

Work 004 · Birch water · in development

Spring in a Bottle

A new birch-water brand, separate from Byarozavik and built on what it taught us. We’re settling the drinking occasion, formula, pack size, shelf life and Amazon multipack economics before we design the label.