An FMCG studio for the work between idea and market.
GIAB works with producers, founders and brand owners on product development and commercial launches. Our starting point is the project in front of us: what exists, what needs to be learned and what it will take to reach customers.
We can work on a specific stage or coordinate a broader programme. Research and development, positioning, packaging, market entry and Amazon launch are connected parts of the work. One person is accountable to you from start to handover.
Ingredients
- Ingredient and literature review
- Origin, sourcing and supply relationships
- Evidence summaries with their limits
- Provenance and permissions, recorded
Products
- Feasibility and development brief
- Formulation with qualified partners
- Packaging, shelf life, cost model
- Prototype before commercial run
Identity
- Positioning and naming, cleared before spend
- Label and pack design for the destination market
- Compliant product content and claims
- Photography and launch assets
Markets
- Amazon Launch, standalone or as a test
- Market entry and channel planning
- Import, logistics and fulfilment coordination
- Handover, or ongoing operations
A project starts where you are.
An existing product
Readiness review, then Amazon Launch or a market-entry plan.
A new product
A development brief: feasibility, formulation partners, packaging, cost model, prototype.
An ingredient
A dossier first, then the product it deserves, with the evidence stated plainly.
We explore ingredients and product ideas in their commercial context.
That includes what is known about the ingredient, how it can be used, what the product needs to do and which questions remain open. Our dossiers distinguish literature we have reviewed from research we have conducted or commissioned, identify collaborators and explain the limits of the evidence.
The InstituteFocused on consumer products. Connected to research and capital.
GIAB is the consumer-product studio within Innov8 Global Advisory. It connects project work with Innov8 Global Labs and, where there is a fit, a separate investment conversation with Innov8 Global Ventures. Clients can hire GIAB without any investment relationship. If an investment conversation ever makes sense, it’s a separate decision with its own terms.
Who keeps this notebook.
A small team of people who have taken products across borders before - sourcing, formulation, brand, launch - and the partners we work with for the rest. Names and roles to follow.