Privacy
We collect as little as possible, we don’t sell it, and we don’t track you across the internet. This page says exactly what that means, in plain language, because a privacy notice nobody reads protects nobody.
Last updated 22 September 2026
Who we are
Goodness In A Bottle LLC (GIAB) operates goodnessinabottle.com and is the data controller for everything described here. GIAB is the consumer-product studio within Innov8 Global Advisory. For any request, to see what we hold, to correct it, or to have it deleted, write to info@goodnessinabottle.com. A person answers, and we aim to do so within thirty days.
Visitors from Russia: the operator of your personal data under Federal Law 152-FZ is named on the Russian version of this page.
What we collect
Two things, and nothing else.
What you send us. If you use the enquiry form, we hold what you typed: your name, your email, the product or brand you named, the market you want to reach, the kind of help you asked for, your message, and, if you gave them, a website and a budget range. We record the time you ticked the consent box and the language of the page you were on. We ask you not to send formulas, laboratory data or anything confidential through the form.
Anonymous page statistics. We use a privacy-first analytics service that sets no cookies and builds no profile of you. It records which pages were viewed, roughly which country from, and which site referred you. It can’t identify you, and we can’t follow you to any other website. That’s why you aren’t reading a cookie banner.
Why, and on what basis
We use what you send us to answer you, to assess a possible engagement, and to do the work if we go ahead. Under the GDPR and the California laws that apply to us this is our legitimate interest in responding to an enquiry you initiated, or the performance of a contract once there is one.
We don’t sell your data. We don’t share it with advertisers. We don’t use it to train anything. We won’t add you to a mailing list you didn’t ask for.
Who else touches it
Only the services that make the site work: a hosting and form provider that delivers your message to us and stores a copy of it, an email provider, an analytics service that holds no personal data, and our own contact records. Each processes data only on our instructions. These services operate in the United States; where data comes from the UK or the EEA it is transferred under Standard Contractual Clauses or an equivalent safeguard.
How long we keep it
Enquiries: two years from our last exchange, then deleted. Ask and we remove it sooner.
Client records: for the length of the engagement, then as long as tax and contract law requires.
Page statistics: aggregated, with nothing personal in it, kept indefinitely.
Your rights
You can ask to see what we hold about you, to correct it, to have it deleted, to receive a copy in a portable format, or to object to our holding it at all. One email is enough: no form, no fee, no explanation required.
If you’re unhappy with how we handled a request you may complain to your data protection authority. We’d rather you told us first.
Security, and the honest limit of it
The site is served over HTTPS. Enquiries are read by the people who work on them and nobody else. There’s no client area on this site and nothing here is protected by a password, which is exactly why we ask you not to send anything confidential through the form.
Children
This is a site for people who make and sell consumer products. We don’t knowingly collect anything from anyone under sixteen.
Changes
If this page changes materially we will update the date at the top. If the change affects how we use something you already sent us, we will write to you rather than expect you to notice.