Launch your product on Amazon.
A standalone service for consumer brands that want help getting ready, going live and understanding what happens next.
Whether you’re opening a new sales channel or testing a new market, we give the launch a clear scope, budget and responsible team. You don’t need to buy a strategy project or take investment to work with us.
- i
Start with the product
What you want to sell, where, and what you already have. We review US taxes, regulations and listing requirements with you before anything ships, and you get a clear list of what’s ready and what isn’t.
- ii
Prepare the offer
Competitor, pricing and keyword research; a cost model of what you can earn and what it will cost; the listing itself, translated and rewritten for US customers; packaging checked for US rules and shelf appeal.
- iii
Coordinate the launch
Account setup or access, shipping from your production site to Amazon’s warehouses, customs, and Fulfilled by Amazon as the usual first step. One short weekly update until the product is live.
- iv
Review the results
Once it’s selling, we look at traffic, conversion, advertising and contribution over an agreed period and tell you plainly what we’d do next: expand, change something, or stop.
- We can do all of this for you, or teach and support your team so you can manage it yourselves.
- Readiness reviewProduct, category, documentation, account and fulfilment gap list
- Commercial checkCompetitive offer review and product-level cost model
- Listing preparationTitles, bullets, descriptions, image brief for the agreed SKUs
- Account and catalogueSetup guidance or role-based access; catalogue work in scope
- Launch coordinationInventory and fulfilment plan; submissions and issue tracking
- Performance reviewSales, traffic, spend and contribution after the observation period
- HandoverAsset files, account access, operating checklist, recommendation
- Your team, trainedOptional: pricing, deals, Sponsored Products and disbursements, run by your people
Base scope: one marketplace, up to three closely related SKUs. Creative production, regulatory specialists, inventory, freight, Amazon fees and advertising are itemised separately in the proposal.
A launch can also be a test.
Want to test before committing? We set up a small launch around one question: the offer, the price, the pack or the channel. We agree what we need to learn, how much to spend and when to review. Sometimes the right answer is to stop, and that’s a useful result too.
After launch there are three ways to go: your team takes over, we keep running it, or we start on the next product or market.
Ready to check what’s ready?
Send the product, the target market and where you are today. The first step is the same for everyone: a readiness review.
Yes. Amazon Launch is a standalone service. Ongoing management, product development and other work are optional and scoped separately.
We set the schedule after reviewing your product, account, documents and inventory. A product that is ready to sell takes a different route from one that needs development or approvals.
Not in every case. It depends on where you are based, your product and your commercial arrangements. We review that before recommending a structure, and default to you owning your seller account.
We quote for the agreed product range, marketplace and work. The proposal separates our fee from inventory, advertising, platform charges and other outside costs.
Hand over to your team or agree ongoing support. Account access, assets and responsibilities are defined at the start.
Send us the product, target market and current stage. We’ll identify the next step, often a readiness review you can use whether or not you launch with us.
Tell us about your product.
What do you make, where do you sell it, and what do you want to do next? Don’t send formulas or lab data yet; that comes later, under NDA.
Or write to us directly: info at goodnessinabottle dot com
Thank you. Your enquiry has been received.
We read everything and reply, usually to set up a short call about your product, your market and what’s already in place.